Tomorrow's Wall Street Journal / Time and the Riddle

Tomorrow's Wall Street Journal

In another story, you meet the devil, a handsome middle-aged businessman, dressed in "a two-hundred-dollar gray shark-skin suit, forty-five-dollar shoes, a custom-made shirt and a twenty-five-dollar iron-gray Italian silk tie."
...He knocks the door of Martin Chessell and offers him a copy of "everyone's desire and dream", Tomorrow's Wall Street Journal.

..."What price?" Doris demanded, precise, businesslike and to the point.
..."The usual price. The price never changes. A human soul."
... "Why? Why a human soul? What do you do with them? Collect them? Frame them?"
... "They have their uses, oh yes, indeed. It would make for a long, complicated explanation, but we value them."
... "I don't believe I have a soul," Martin said bluntly.
... "Then what loss if you sell it to me? To sell what you do not own without deceiving the purchaser, that is good business, Martin-all profit and no loss."